Why the re-branding?
When our committee was founded in 2010, we chose the name “Committee on Sustainable Conservation Practice” after much discussion and a vote. We soon noticed that people both inside and outside the committee would often get the name slightly wrong in postings, articles, and conversation. Common versions included “Committee for Sustainable Conservation Practices” and “Committee on Sustainability in Conservation Practice.”
At first, we thought that this was temporary; the name was new and would take time to get used to. But by the spring of 2013, it became clear that the confusion was proliferating each time the wrong name appeared on a website or article. Committee members would find it necessary to double-check the name (because even we were not certain we could remember it exactly), but had to be careful which site we used to double-check.
Since the name has not become effortless after 3 years, we decided the best thing to do is go with the name that most people find easier to use in conversation anyway, “Sustainability Committee.” (With an optional “the” at the beginning.)
Our email address remains the same: email@example.com. Contact us if you have a question, a story, or a tip related to sustainable issues in conservation.